How To Write An Awesome
Crochet Blog Post
So you're ready to write an awesome crochet blog post?
How much time have you spent on other crocheter's blogs, reading through their crochet blog posts, looking for patterns, crochet ideas or trying to figure out a new stitch? I know I've spent tons of my time browsing and finding gems of exciting ideas.
I'm a self-taught crocheter (perhaps better to say internet-taught crocheter). I used to sit and take notes, print out my favourite patterns & watch YouTube tutorials to find ever more interesting projects.
One day, I decided to gather some of my research and somehow organize it on my computer. Later, I thought, why not write an awesome crochet blog post and share my research with other people too?
Blogging is something I've always wanted to try, but didn't really know where to start. I dug around a bit, took some courses, bought a domain name, experimented with different themes until I found one I was comfortable with and just kept going from there.
In my previous blog post, I showed you the 8 steps to set up your blog. If you've already done that, then you're now ready to add some content (write blog posts).
Disclaimer: This post contains affiliate links, which means I receive a small commission, at no extra cost to you, if you make a purchase using the Start Crochet links. Please see my disclosure for more details.
If you're a crochet designer, and have been selling your crochet items on etsy, ravelry or craft fairs, you're really going to love blogging about crochet and having your own platform.
You'll quickly realize how putting in some effort into creating your very own beautiful crochet blog will have a great impact on other crocheters out there, AND will have a substantial postitive impact on your wallet 🙂 (Given you put in the work and are consistent with your blogging).
The Secret To Successful Blogging
If you want your blog to grow and reach more people exponentially, you have to understand that the secret sauce is in:
- Good keyword research,
- Writing trending content,
- Writing it well, and
- Publishing consistently (at least once per week).
I'll show you how to do all this as we progress with this "How To Start A Profitable Crochet Blog" series.
So now, if you're ready to start writing, but are staring at your computer screen, wanting to write an awesome crochet blog post, but don't know where to start, don't fret! I'll show you an easy 6-step formula to follow that'll help you make quick progress.
How To Do Keyword Research
Manual Keyword Research
You can manually research what topics come up on Google when you type in a specific word. Just scroll down to the bottom of the page and check the "People Also Ask" section to get some inspiration.
You can also use Pinterest to find trending keywords. Type in your main keyword and you'll find all the related topics will pop up in the search bar.
Free Keyword Research Tools
Another method of finding trending keywords is to check out Google Trends. Type in a couple of keywords in your niche and see which one is trending more. Then continue your research on that word using "Answerthepublic", a free site that'll give you tons of insights into what people ask in the topic you are planning to write about in your post. This is a real untapped goldmine of ideas!
Paid Keyword Research Tools
A lot of the paid keyword research tools also have free trials, so it's great to get started with these and when your blog grows, you can upgrade to the paid version.
How To Write A Blog Post
Step 1: Decide What Type of Blog Post You Will Write
You first need to decide what TYPE of blog post you're going to write. You see, there are several types of blog posts that serve different purposes. At the beginning, you'll want to write at least 3 "Pillar" posts before you launch your blog. These posts will hold up your blog so you have a strong foundation to build on later on.
What I mean by a Pillar post is a very helpful & in-depth piece of content that answers the basic questions a visitor to your blog might have about the topic you are covering. You'd want to answer the 5 Ws (Who, What, When, Where & Why) of the topic.
You mission with this post is to help someone achieve something by reading what you wrote. You might show them the exact steps to start learning how to crochet, for instance.
So once you have a couple of pillar posts done for your blog, you can start writing some other types of blog posts. Here are some examples:
- A post with your favourite crochet pattern + helpful information
- A curated list post (best of, gift guides)
- A how-to post (an instructional post to help someone figure out how to do something)
- An Ultimate Guide (long post covering a certain topic in-depth)
Step 2: Write A Compelling Title For Your Post
When choosing a title for your blog post, make sure it's something that will entice the reader to click on it. Boring titles won't generate significant clicks, so try to find some winning blog post title formulas that'll get you more traffic.
Here's a great resource to learn how to write headlines.
There are tools that can help you with that like Headline Studio from Co-Schedule, a chrome extension that helps you write excellent headlines by giving you tips and suggestions on how to improve them.
Step 3: Outline The Most Asked Questions
Once you've done your research and decided what type of blog post you're writing, then start writing your outline (based on the research you just made).
Pull out all the relevant questions people are asking about your topic, write them in your outline, sort them in a cohesive way and voila, your outline is done!
If for any reason you can't find enough questions in your google search, just click on the most relevant "People also ask" question, and you'll see more related questions popping up.
Once you've picked out the most relevant questions for your outline, make sure to format these as H2 headings so that the Google algorithm can find the answers to those questions on your blog. This is part of SEO (Search Engine Optimisation) so that your blog starts to rank well on Google when someone searches for the terms you just included in your H2 headings. Your H1 Heading is the title of your blog post and you should only have one H1 heading per post.
Step 4: Write The Content Of Your Post
Start with a short introduction to your post. You know people's attention-spans are short these days, so don't go rambling on with a long intro.
Keep your intro short & sweet, showing your readers how exactly you will help them solve a problem or get what they want. It's nice to pull the reader in with a quick one or two sentence story.
Then go through your H2 Headings (the questions you pulled out from your Google research) and find answers to these questions that will be helpful to your readers. Write these answers in your own words as answers to the questions in your outline. Reference where you got the answers from and make sure you get your information from reliable sources.
Step 5: Organize Your Blog Post
Organize your content in a way that makes it easy to navigate for your reader by adding H3 and possibly H4 headings.
It's also a good idea to include a Table of Contents to your blog post. That way people can easily find the section they're looking if they're trying to find something specific.
Step 6: Write A Conclusion To Your Blog Post
Instead of just abruptly ending your blog post, write a conclusion to summarize what you stated in your blog post in a few sentences. You can also ask a question at the end of your post to get people to engage with you. This helps both SEO and helps you find out if people have further questions you could answer for them.
Another useful tip is to add a CTA button (Call to action) where you ask your readers to either subscribe to something you're offering on your blog, lead them to another relevant page on your blog, or give them a freebie (a free resource that would be useful for them to download).
Your Final Step Before You Hit The Publish Button
Once you're done writing your blog post, you'll want to go through the text and edit any mistakes you might have had. Make sure it reads smoothly and doesn't have any errors. You can add some design to your page to highlight certain sections, add pictures or videos to enhance the visitor's experience on your post.
Linking is also very important for SEO. One you have a few blog posts written, make sure you mention some links between these posts (internal linking) as well as (external links) within the text of your blog to high-authority websites.
Now that you've checked all that, it's time to hit the "Publish" button and have your blog post go live for visitors to read!
From the "Wordpress Admin" dashboard, you'll want to include a "Featured Image" for you post add your keywords so that Google can find your post and make sure your post visibility is set on "Public".
The Last Thing You Need To Know When Starting Your Crochet Blog
Now you know how to start your crochet blog in 8 simple steps. You know how to write your first "Pillar" blog post by researching your keywords, finding a compelling title for your post, writing an outline as H2 & H3 Headings and answering the questions in the body of your blog post with references from reliable sources.
It's always good to have a checklist to make sure you have all the elements of your blog post perfectly done before you hit publish! Grab Your Free Copy!
Let me know if you have any questions below!